Whereabouts Holidays Set to re-launch with new brand at National Outdoor Expo


Whereabouts Holidays Set to re-launch with new brand at National Outdoor Expo

Specialist active leisure travel agent Whereabouts Holidays will re-launch with a new look and product offering for 2022, targeting the young and young at heart.


Whereabouts will take centre stage at the at the National Outdoor Expo, Birmingham, with a showcase stand and sponsorship of the main stage.


The new look Whereabouts will offer trips from all corners of the globe from campervanning, back-packing, hiking and trekking, to volunteering and wildlife. Trips will range from five nights, all the way up to 45 nights with future plans to bring in trips lasting a full year.


The stand will feature a campervan branded with Whereabouts Holidays’ and the chance for visitors at the show to take part in an immersive VR experience within the campervan itself. The event will act as the official launch of the Whereabouts innovative 7 travel styles which have been created to ensure that customers find a holiday perfectly suited to their own unique style.


The Whereabouts Travel Style include; Epic Explorer, True Trekker, Wildlife Wanderlust, Visionary Volunteer, Boundless Backpacker, Camper Cruisers and Active Adventurer. Each stamp represents a different style of holiday on offer, giving customers from the chance to find a trip aligned to their own personal  interests.


On the day, there will be a chance to win a number of prizes including a UK or European 7-night camper trip, in partnership with JustGo, where attendees can take part in an interactive VR experience, viewing 360 degree footage of trips available to book with Whereabouts, together with a number of other prizes provided by the Sports Tours group.


Andy Myrlea, Sales Manager at Whereabouts Holidays said, ‘’I’m excited about this brand having worked in travel for over a decade. With the closure of STA, where I spent nearly 10 years,  there is a gap in the market for adventure and thrill seeking travel – targeting young and the young at heart. We want to become the next trusted travel agent offering world class trips from trekking in Europe to backpacking in Thailand.’’


To deliver an exciting range of thrill-seeking adventures, Whereabouts has partnered with adventure experts Intrepid Travel and G Adventures to offer customers a new range of holiday experiences including safaris, expeditions, camper trips and worldwide backpacking tours all over the world.


Chief Executive of Sports Tours International Chris Bird said, ‘’we’re entering a new era for travel in 2022 – with bucket-list trips, solo travelling and disconnection holidays trending for the year, we want to position Whereabouts at the forefront of adventure experiences. We have a team with a wealth of travel experience leading the way and have partnered with experts in the field of adventure to support our new offering of worldwide trips to re-instate our customers lust for wander.’’


For more information call on 0161 703 8161 or visit





Media requests: Kate Byford | kb@birdconsultancy.co.uk